Digital Media Marketing Professional · Three-Month Short Course
Twelve weeks to run full-funnel marketing across search, social, content and analytics.
- Duration
- 12 weeks
- Format
- Hybrid · Two evenings a week plus a Saturday studio
- Tuition
- Rs 42,500
was Rs 85,00050% off - Intake
- Monthly · New cohorts start the first week of every month
Overview
The Professional short course is the full discipline in twelve weeks. It is for marketers moving into a lead role, founders taking marketing in-house, and career changers who want a portfolio rather than a certificate.
Month one is strategy: positioning, brand voice and a content system that survives contact with a real calendar. Month two is performance: Google Ads and SEO, Meta, TikTok and LinkedIn advertising with proper creative testing, and the owned channels — email and WhatsApp — that compound. Month three builds the analytics stack (GA4, pixels, UTM discipline, attribution), puts AI to work across research, creative and reporting, and ends with a 90-day growth plan for a real business, presented to faculty and a panel of practitioners.
Evening sessions run live online on Tuesdays and Thursdays. Saturday studios are in person in Lahore or live online, and are where campaigns are built, launched and reviewed together.
Outcomes
- Write a positioning statement, messaging hierarchy and content strategy for a brand, and defend them with evidence.
- Plan, launch and optimise performance campaigns on Google, Meta, TikTok and LinkedIn with a creative testing framework.
- Build owned-channel programmes on email and WhatsApp with segmentation and measurable retention.
- Set up a trustworthy analytics stack, allocate budget across channels by expected return, and present a 90-day growth plan.
Curriculum
- 01
Month 1 · Strategy, brand and content
- Positioning and the marketing strategy canvas
- Brand voice and messaging hierarchy
- Content strategy: pillars, formats and distribution
- Studio: brand and content system for a real client
- 02
Month 2 · Performance: search, social and owned channels
- Google Ads and SEO: intent-driven growth
- Meta, TikTok and LinkedIn ads: creative testing frameworks
- Email and WhatsApp: owned channels that compound
- Lab: budget allocation across channels
- 03
Month 3 · Analytics, AI and the capstone
- Analytics stack: GA4, pixels, UTM discipline and attribution
- AI in the marketing workflow
- Capstone: a 90-day growth plan
- Presentation to a practitioner panel
Courses in this program
Digital Media Marketing Professional
Full-funnel marketing across search, social, content and analytics