Digital Media Marketing Professional
Full-funnel marketing across search, social, content and analytics
Mahnoor Qazi
Lecturer · Digital Marketing & Growth
About this course
Digital Media Marketing Professional is the campus course for the three-month short course. Three month-long modules cover the whole discipline: strategy and content systems in month one; performance marketing across Google, Meta, TikTok, LinkedIn and owned channels in month two; analytics, AI in the workflow and a 90-day growth plan in month three.
The course is built for people who will own a brand's growth. It is practical throughout — campaigns are built and launched in Saturday studios — and insists on measurement you can defend. One lab teaches budget allocation by expected return, the decision that most separates professionals from enthusiasts.
Quizzes close each month; the final assessment and the capstone presentation complete the course.
What you will be able to do
- Write a positioning statement, messaging hierarchy and content strategy for a brand, and defend them with evidence.
- Plan, launch and optimise performance campaigns on Google, Meta, TikTok and LinkedIn with a creative testing framework.
- Build owned-channel programmes on email and WhatsApp with segmentation and measurable retention.
- Set up a trustworthy analytics stack, allocate budget by expected return, and present a 90-day growth plan.
Curriculum
13 lessons · 3h 30m
- 01
Month 1 · Strategy, brand and content
Positioning, voice and a content system that survives a real calendar.
- Positioning and the marketing strategy canvasPreview20 min
- Brand voice and messaging hierarchy14 min
- Content strategy: pillars, formats and distribution15 min
- Module quiz · Strategy and content6 min
- 02
Month 2 · Performance: search, social and owned channels
Buying growth on every major platform, and building the channels you own.
- Google Ads and SEO: intent-driven growth22 min
- Meta, TikTok and LinkedIn ads: creative testing frameworks20 min
- Email and WhatsApp: owned channels that compound13 min
- Lab · Budget allocation across channels30 min
- Module quiz · Performance6 min
- 03
Month 3 · Analytics, AI and the capstone
Numbers you can defend, AI across the workflow, and a 90-day plan.
- Analytics stack: GA4, pixels, UTM discipline and attribution16 min
- AI in the marketing workflow: research, creative, reporting18 min
- Capstone brief · A 90-day growth plan for a real business20 min
- Final assessment10 min