Digital Media Marketing Essentials · One-Month Short Course
Four weeks to plan, run and measure a digital campaign.
- Duration
- 4 weeks
- Format
- Online · Three evenings a week for four weeks
- Tuition
- Rs 15,000
was Rs 30,00050% off - Intake
- Monthly · Starts the first Monday of every month
Overview
Digital Media Marketing Essentials is built for people who have to make marketing work with a small budget and no agency: small-business owners, freelancers, early-career marketers and founders. In four weeks you plan a campaign, create content for it, set up paid media around it and learn to read the results without being fooled by vanity metrics.
Sessions are live online on Monday, Wednesday and Thursday evenings, each pairing a short lecture with hands-on work in the platforms themselves. You work on a real business throughout — your own, your employer's, or one we assign — so that by week four you have a one-page marketing plan and a campaign ready to launch.
The course uses AI assistants throughout for research, copy drafts and reporting, and is honest about where they help and where they produce confident nonsense.
Outcomes
- Map a customer journey and choose the channels where your audience's attention actually is.
- Produce a four-week content calendar with platform-appropriate posts for Instagram, TikTok, LinkedIn and YouTube.
- Set up and structure a paid campaign on Meta and Google with sensible targeting, budget and creative.
- Read a marketing dashboard and compute CTR, CPA and ROAS to decide what to scale and what to stop.
Curriculum
- 01
Week 1 · The digital marketing landscape
- Channels, funnels and where attention lives
- Audience first: personas, intent and the customer journey
- Practical: your audience and funnel map
- 02
Week 2 · Content and social media
- Content that earns attention on each platform
- A four-week content calendar you can keep
- Writing for the feed: hooks, captions and calls to action
- 03
Week 3 · Paid media and search
- Meta and Google ads: campaign structure
- Search basics: keywords, intent and landing pages
- Lab: campaign maths
- 04
Week 4 · Measurement and your plan
- Reading the dashboard: the six numbers that matter
- Building your one-page marketing plan
- Final assessment
Courses in this program
Digital Media Marketing Essentials
Plan, run and measure a campaign in four weeks